NO LIMITS

Two girls. No limits. Gwendo & Federica are on a mission – wild, free, and full of girl power. Just like Nemo, who once hitchhiked from Zurich to Malmö, they’re hitting the road in a Fiat 500. The very same model Tally Weijl used back in the day to deliver to its first boutiques. Small, iconic, packed with stories. Every stop a moment.What drives them? Courage, friendship – and the belief that anything is possible.

Bold, driven, and always unapologetically herself. For Gwendo, fashion is a language, ambition is non-negotiable, and rules? They’re made to be broken. Through her music she manages to tell her own story and to share it with her fans. Her two essentials while being on a roadtrip? A bass-boosted song and a comfy hoodie.

By her side is Federica, a fearless travel influencer from Italy with a passport full of stories and a suitcase packed with style. She's documenting every wild moment of their road — from spontaneous pit stops to backstage glam.

This campaign is for the girls who go all in: best friends chasing big dreams and living life on their own terms. No matter which country you're rooting for, it's all about bringing the right energy. Because when women come together, there are truly NO LIMITS!