ABOUT US

Bold, fearless, feminine – that’s TALLY WEiJL.

We are TALLY WEiJL, and we believe the world is a more exciting place when women walk their own path with confidence. That’s why we create fashion that empowers you every step of the way - we stand with you, we inspire you. From day one, we’ve been a fashion brand created by women, for women.

Our Story: From a Garage to a Global Brand

It all started in a tiny garage in Switzerland in 1984. Our founder, Tally Elfassi-Weijl (yes, that’s really her name), and co-founder Beat Grüring had nothing but a big dream, a relentless work ethic, and an incredible sense of trends. Their motto? Every girl deserves the latest styles. So, they loaded up the hottest designs in a Fiat 500 and delivered them to Swiss boutiques at record speed. What others called crazy became our winning formula – fashion just in time, before anyone could even say “trend.”

By 1987, we opened our very first store in Fribourg (CH) – the start of a small fashion revolution. With every new shop, our TALLY crew grew, and so did our vision. In the ‘90s, we expanded across Europe, and by the early 2000s, we already had over 50 stores. But why think small when you can go big? Fast forward to today, and that once-tiny garage dream has transformed into an international brand.

Fashion is in Our DNA

TALLY WEiJL is all about the trends you’ll be wearing tomorrow, because we already sense them today. Our designers and trend scouts are constantly on the move, chasing the next big thing. The result? Collections so fresh and bold that the fashion world sometimes doesn’t even know what hit it. From edgy streetwear to sizzling hot party looks – we bring you styles that make you stand out. After all, anyone can do boring – but standing out? That’s more our thing.

At the same time, we stay true to who we are while constantly reinventing ourselves. What does that mean? Trends may come and go, but our mission remains the same: to bring you fashion that is fun and empowering. Our motto used to be “Totally Sexy” – provocative and confident. Today, we say “Be Unstoppable.” The message? The same as always: Wear what you love and wear it with pride.

What We Stand For: Empowerment, Individuality & Courage

Fashion is more than just clothing – it’s a statement. We don’t compromise when it comes to our values:

Female Empowerment: We live and breathe girl power. TALLY WEiJL designs fashion by women, for women – so you can feel strong and proud of who you are. Every stitch, every fabric choice speaks of independence and confidence.

Individuality: Your style, your rules. We don’t do one-size-fits-all looks – our outfits are as unique as you. We celebrate diversity and want you to express yourself however you choose – no limits, no apologies.

Courage: The courage to be yourself and to try something new. Our fashion is here to encourage you to step outside the norm. Neon at 9 AM? Why not! We love women who dare. Because those who stand out get heard.

In short: TALLY WEiJL stands for fashion with attitude. We believe in self-expression and that everyone has the right to showcase their personality through fashion – no matter what the world thinks.

Unstoppable Women? That’s Our Crew.

We collaborate with women who don’t just inspire – they break boundaries. Our ambassadors aren’t just pretty faces in stylish outfits. They are game changers, bold thinkers, doers. Whether on the field, on social media, or in real life – they represent everything we believe in: strength, style, and self-determination.

These power women are unstoppable. And that’s exactly why they belong with us.

TALLY WEiJL isn’t for silent followers – it’s for women who are loud, passionate, and truly unstoppable.

A Global Brand – Always Here for You

From Basel to the world: What started as a local insider tip has now gone global. Today, TALLY WEiJL is in nearly 40 countries, with hundreds of stores worldwide – and we’re still growing. Whether in a bustling city or right in your home via our online store, we’re wherever you are. Our online shop never closes, bringing you the hottest trends 24/7.

Despite our global success, we stay true to our roots. Our headquarters remain in Basel, Switzerland – right where it all began. We’re still a family business that never forgets where it came from. And that’s what makes us special: a global spirit with a local heart.